Boys didn't wear pink when I was a kid and "boys' toys" weren't pink either, but pink wasn't a dominant colour for the girls then either. As a girl, blue was my favourite colour. We were spared the sea of magenta and fuchsia and the princess outfits that seem ubiquitous now. I blame Disney and My Little Pony.
Yes, I suspect it used to be more an American thing, though the magenta/fuchsia reminds me how the colours were different from the 60s to the 70s, and that might be part of it: I think orange, green and yellow were a lot more popular for children's clothes and toy packaging when I was young, though parental distaste for icky-sweet stuff might also have been part of it :-)
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